The art and science of marketing is one that affects even the way we perceive things. I am a big fan of the creativity and the “brain-washing” quality this art enjoys. I will not deny the major role it plays in my daily decisions, when I find myself shopping for necessities, be they classified as “luxuries” by some or as “must-have’s” by others.

What I am about to publicize is the shock I suffered after watching a TV commercial on some channel. It was to market a feminine deodorant under the name of Rexona.
The “commercial” goes that a certain girl uses this deodorant and gets on a bus. Next a young man goes on the bus, what they have him do once he gets on that bus is nauseating. He walks past the girls in the bus, obviously smelling them and as he does that he counts the smelly ones. I was utterly repulsed by the approach this commercial uses to promote this product.

I am a viewer, and I am – possibly- a target for that commercial. It managed to capture something in me alright, only it captured my repugnance. I can not see how the people behind the seconds-long commercial figured it was a good idea to put such a production on TV.
I do believe it’s about time commercials on Arab TVs respected the audience’s intelligences and taste. I demand they stop airing all such essence-lessness. We are not brainless sand niggers nor are we tasteless big bags of oil money.