Marketing aims, generally speaking, at attracting potential clients and to “talking them into” buying a certain product or a service as advertised. Marketing is a true art. What you see in the picture positioned above this passage is what I, and all students at the U of J, see upon entering from the Northern Gate. This is a Medianet board displaying an ad. The odd bit about this board is not the red, not even the lightbulb, it’s the positioning of the board on the pavement.

This Medianet board is so skillfully placed on this pavement that it gives one no room to walk beside it, one would have to leave the pavement, walk on the street, and then hop back onto the pavement. All of this is a needless waste of leg energy, and is a tedious mental task when one tries to understand why this board was placed on the pavement, in such a way, without any consideration for the rights of the people who like to avoid being run over by cars in Medianet’s attempt to promote a concept. Some may argue that not many cars use this street, and that the risk of being roadkilled is minute, I can live with that. But I cannot possibly accept any transgression on my pedestrian liberties, it is I who decides where to walk, and not some mute board presented to mock my intelligence in-your-face style.

To add insult to injury, there is more than one board placed in similar positions by Medianet throughout the premises of the university. I wonder permits are issued to such companies without first checking, and controling, where they place their boards. I also find it adequate to wonder that Aramex, whose ad is celebrated in this board, have not checked where the ad will be placed.

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This entry was posted on Thursday, December 15th, 2005 at 8:34 am and is filed under Opinion. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.