Amidst the calls for an exodus to WordPress, and the tries to fathom how the Box operates, a surprise claims victory. The birth of a fresh news agency that would probably steal, or obliterate, the illusive glam.

Not to complicate matters, I could declare that the Box reflects a certain range of interests, and consequently ushers in a certain type of image. The “No Labels” policy finds this a contradiction with the core belief of the Box. Yet it is not all that, and limiting the reason to this marginal fact is a misjudgment. There is the “gratis” bit to the deal, add to that the sheer potential of growth and self-expression that another, shockingly different, space may provide.

On top of all these seemingly convincing reasons, there is experimenting with various moods, multiple ways of delivering the same message, and the impact of the proceeding on the readership. I make no promises to deliver any satisfying bits of information in United Tololy News, and I do not announce any guarantees that it will be all dissimilar to the Box, or that it will reveal any grand secrets of life. It is my evil twin, not I, who runs the show over at the agency.

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