Play with words ; they’re your way to the world’s heart and conscience. What you communicate through speech or written media is what you are.

You don’t have to be a poet to appreciate the essence of linguistic beauty, and necessity for that matter. Language is the medium through which your messages and everyone else’s are carried. Choosing a correct, clean, and creative medium is crucial to get your message across the way you intend it to arrive to its destination.

Think of your target audience. Is this, what you write or say, meant to get to the hearts of mothers or to the solid wills of decision-makers? Structure your diction accordingly. Moms would better appreciate soft imagery while a corporate responsible would rather you cut to the numeral chase, generally speaking.

You may be able to break a rule or two – you could get away with using semi-romantic diction in, say, an ad campaign that “defies” the norm. Again, it’s the language that is in sync with the concept. Composing a quarterly report with mushy words and no numbers will not do, no matter how revolutionary open-minded your boss may be.

I started out jotting my random ideas down on this topic out of sheer curiosity. I was in bed trying to rest my overloaded head and there were a dozen bulldozers working just outside my room, my laptop was in its case, and I afforded to be lazy enough to match my pajama pants with my formal top. Suddenly this little screwy thought caused a surge of electrical signals in my brain cells – I had to de-stimulate the genie.

Nothing gives me more joy than playing with words. I like putting two shocking words together and watching the concept of each change dramatically due to the association. I enjoy the looks on people’s faces when I do it, too. Once I answered the phone and it was an old friend of mine complaining that I do not get in touch as much as I should. I hung up and someone asked me who it was.

“Oh, an angry citizen”.

The quality of your language defines you to people in most situations. I like seeing a form of the word used in various techniques. Be smart about your language, you’ll be surprised what that reflects onto you and onto others. It says a lot.

Once upon a place there was a little girl who looked like a catfish. She surfed the web constantly, looking for a facial mask recipe to help her grow eyelids so she can close her eyes when she goes to bed. She never found any, but she landed a deal as a model at a circus and at age thirty, her show sold more tickets than the Cirque Du Soleil.

Love your speech and make it an individual output of your creation, as unique as you are. Why not design your own clichés? I have my angry citizens, what do you have? Leave your touch in language, make it public that you intend to be special in the way you speak and write and work on progressing and inventing new ways to say the same thing.

Don’t be the burdensome cliché-parrot. Be the person everyone wants to approach, even if there’s nothing to talk about, but to listen to what miracles you deliver with ease.

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